About

Hello, we are Onaiza and Prachi, friends who’ve turned into literary companions over our decade-long relationship. We started Daak in 2017 as a little newsletter on South Asian literature, art, culture and history, sent out to 20 friends — some willing, some lovingly coerced. Driven by our shared interest in letter-writing (hence, the name Daak), nostalgia and stories, we began with a naïve ambition of running a weekly newsletter for a small community of readers.

But once you put out a labour of love into the universe, it tends to create its own path, far beyond your imagination and ambition. Over the years, Daak has evolved into a loyal community of readers, social media pages with over 150,000 followers, a gift shop, and many meandering but meaningful projects involving teaching, research, writing, poetry readings, brand collaborations and activations, and much more.

At the heart of all of this, is a commitment to uncovering cultural gems that illuminate something of our unique essence.

Ever since, we’ve collaborated with brands like Good Earth, MUBI, Murty Library, Penguin, and Ashoka University. amongst others, to help their stories reach the right audiences.

We’ve been fortunate to have our work and effort recognised by publications like Al Jazeera , Scroll, The Hindu, The Hindustan Times and others.

If you’d like to collaborate, share feedback or just say hi, please send us an email at email hidden; JavaScript is required. We would love to hear from you!